Digital Collections for Heritage Tourist Audiences

Creative re-use of cultural heritage content and data is one of Europeana's top priorities.

Culture24, with Plurio.net (based in Luxembourg) and the Europeana Foundation are organising a series of three workshops for collection holders across Europe that explore how digital collections can be used to better reach and engage tourist audiences. They’re being hosted by the Wallonia-Brussels Foundation, in Brussels and take place this November. There are three workshops, each with a different theme:

•             Monday 17 Nov 2014 – Art Nouveau collections
•             Wednesday 19 Nov 2014 – Battle of Waterloo-related collections
•             Thursday 20 Nov 2014 – First World War collections

These workshops will be exploring how each of these themed digitised collections can be utilised to reach out to tourism audiences. This is important as tourist audiences represent a key audience segment for museums in Europe and are increasingly looking for new ways to engage with cultural content, especially online. Digital collections content represent a vital, yet underused asset, for museums to respond to these changing tourist audience needs. Each of these themes have been identified as key opportunities to explore tourism demand for digitised collections.

The workshops are free and are ideally for directors, curators and other relevant (collection related) managerial staff of European museums that have collections that include those related to the prescribed themes, but places are available if you represent an alternative collection holder/hold a different position but are interested in attending.

Please also note that whilst we have stated that attendees need to cover the cost of any expenses related to attendance to the workshop, if cost is a barrier to the attendance for any particular collection holders, we can in certain circumstances look to cover these expenses if possible. For more information about each workshop as well as being able to book please click on the respective eventbrite links for each workshop below.

Art Nouveau themed workshop:

http://www.eventbrite.co.uk/e/reaching-and-engaging-tourist-audiences-with-digital-collections-art-nouveau-17th-november-2014-tickets-13326083675

Battle of Waterloo themed workshop:

http://www.eventbrite.co.uk/e/reaching-and-engaging-tourist-audiences-with-digital-collections-battle-of-waterloo-19th-november-tickets-13432965361

First World War themed workshop:

http://www.eventbrite.co.uk/e/reaching-and-engaging-tourist-audiences-with-digital-collections-world-war-one-20th-november-2014-tickets-13432913205